Location-based Cell Alerts in 2012

New York Mayor Michael Bloomberg unveiled the Personal Localized Alerting Network (PLAN) which is expected to provide residents with timely information “alerting them to imminent safety threats in their area.”  According to a written statement from the Federal Communications Commission, mobile phone users will receive “geographically targeted, text-like messages.”  Washington D.C. will get location-based cell alerts by this year’s end, then the rest of country will by April 2012 as mandated by Warning Alert and Response Network (WARN) Act through participating wireless carriers. Participants that will offer PLAN ahead of schedule include AT&T, Sprint, T-Mobile, and Verizon. Customers of participating carriers are automatically signed up. The alerts are free, sending messages regarding public safety emergencies.

For more information, click here.

Source: Directions Magazine; CNN; FEMA FAQ; FEMA PR; FCC

Sachiye Day, VERTICES intern. sachiye@vertices.com

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